Cycle Alert, a tracking system that alerts drivers to cyclists in their vicinity, aims to enhance road safety for drivers and cyclists. Following the success of its live trials with Trandev, and ahead of a planned nationwide roll-out of Cycle Alert, the Company’s co-founder – Peter Le Masurier – has chosen the NEC’s Commercial Vehicle Show 2014 in which to showcase his latest innovation in safety technology, “Operative Alert”.

Operative Alert is a safety system that works in conjunction with Cycle Alert’s RFID technology and is designed to eliminate work-related hazard. It comprises of three units: a tag fitted to the hard-hat/lanyards/PPE of an operative, sensors fitted to the vehicle/machinery, and a dashboard receiver. Not only do the three components communicate to notify a driver when an operative is in close proximity, but will also work in tandem with Cycle Alert, to recognise cyclists and thus reduce work-related road risk.

Peter Le Masurier, Cycle Alert’s co-founder said: “We’re providing advances in proximity warning systems for those at the forefront of the commercial vehicle industry, and so it seemed only natural that we should present our latest in safety innovation here at this year’s CV Show 2014.”

Operative Alert has already drawn the support of two of the leading naming in the haulage industry – Keltbray and Eddie Stobart – and pilot schemes are already underway, its recognition attributed to its congruency with the already successful Cycle Alert, its cost-effectiveness and it being a scalable solution to achieving best practice safety standards.

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