In the highly-regarded advertising competition The One Show held last Friday (May 9th) at the Lincoln Center in New York, Volvo Trucks’ campaign for its new truck range received an impressive nine awards including ‘Best in Show’ – one of the most sought-after prizes in advertising.
Volvo Trucks’ Live Test online ad campaign swept The One Show, a top-ranked awards ceremony for advertising held in New York, winning nine ‘Pencil’ awards including six golds. ‘The Epic Split’ even won the prestigious ‘Best in Show’ prize against 21,000 entries submitted from around the world.
The Live Test campaign features six videos that demonstrate innovative features in Volvo Trucks’ new truck series in a variety of spectacular ways. All told these films have been viewed more than 100 million times on YouTube.
“The One Show’s awards are among the highest honours in advertising. It feels especially rewarding that a B2B campaign continues to win advertising prizes in one competition after another,” says Per Nilsson, Director Public Relations at Volvo Trucks.
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