After just two weeks Volvo Trucks’ TV series ‘Reality Road’ has become a widely-viewed ‘hit’ on the Internet, having been seen no fewer than two million times by viewers in more than 50 countries.
The TV series, launched on Volvo Trucks’ YouTube channel on June 11th was part of the brand’s campaign for its service offers, but quickly achieved widespread international coverage.
“With ‘Reality Road’ we wanted to approach content marketing in a new way by creating content just like any other publisher. We are delighted to note that it achieved such a massive global spread, which is positive both for our brand and for the demand for our products and services,” says Per Nilsson, Director Public Relations at Volvo Trucks.
‘Reality Road’ was launched as part of a campaign for Volvo Trucks Services. The aim of the series is to demonstrate the strength of Volvo Trucks’ service offering and to create TV entertainment that appeals to a wider audience.
The series consists of eight episodes and a lot of supplementary online material.
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