Goodyear, one of the world’s leading tyre manufactures, is celebrating another successful contract win with Cumbria based haulage firm, Dent Logistics.

The new five-year-deal will see Dent move away from its previous premium tyre manufacturer to take advantage of Goodyear’s technologically advanced tyres as well as its comprehensive fleet management service, TruckForce.

Dent’s new 100% Goodyear tyre policy will see the haulage firm fit Goodyear’s leading mileage tyre the KMAX and its robust mixed service tyre the Omitrac to suit the company’s varied operations.

Commenting on the decision to switch to Goodyear, Martin Hall, Finance Director at Dent Logistics said: “Running a cost efficient fleet is a priority for our business, Goodyear understood this and compiled a package that allows us to really optimise our tyre spend. The Price per Kilometre business model enables us to manage our tyre investment with much greater predictability.

“The length of this deal shows the great level of trust we have in Goodyear’s ability to provide exceptional product performance, alongside the level of service support we need to minimize downtime through TruckForce.”

Commenting on the deal, Marc Preedy, Commercial Director at Goodyear UK & Ireland said: “This deal is indicative of what we can bring to the table for companies like Dent Logistics – we can provide tyres to deliver a high performance, cost-efficient solution and help enhance a fleet’s customer service through a bespoke TruckForce offer. For me what is really satisfying about this deal is the long-term nature of our relationship, which means we can work strategically together to really add value to Dent Logistics’ overall business.”

Goodyear’s KMAX range has been developed for improved mileage performance, while not compromising on other important criteria such as fuel efficiency and traction. The Goodyear Omnitrac is a mixed-service tyre for excellent mileage and traction on and off the road.

Goodyear KMAX

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