Driver First Assist, a not-for-profit road safety initiative which seeks to reduce road fatalities through incident first-on-scene training, will be exhibiting on stand 5H143 at this year’s CV Show from April 21st – 1st May.

David Higginbottom, founder of Driver First Assist will be on hand to explain how the initiative has the potential to reduce road traffic fatalities by almost half, as well as what it takes to become a fully qualified DFA member.

Currently, anywhere between 39 and 85 per cent of all road traffic deaths are caused by airway obstruction, which can kill within four minutes, half the UK’s ambulance target response time. It’s not surprising therefore that over half of fatalities occur before the arrival of the emergency services. Qualified DFA members, trained to manage the scene of a road traffic collision and administer basic first aid, can have a big impact on increasing the chance of survival for those involved, before help arrives.

David, a former HGV driver, founded DFA because he believes that a network of DFA professionally trained commercial drivers – those who travel the most miles on the roads and as a result are most likely to be first on scene at a road traffic collision – has the potential to save hundreds, if not thousands of lives. As an added benefit, the scheme, which has the support of all three emergency services, now counts as seven hours towards the driver CPC training.

David Higginbottom and his colleagues will be available to talk about Driver First Assist and any sponsorship opportunities at the CV Show 2014, NEC Birmingham on stand 5H143.

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