The UK’s leading engineering, construction and decommissioning specialist company Keltbray has furthered its commitment to road safety by supporting an innovative new cycle-warning system, Cycle Alert.

The new technology, which is being launched at the CV Show 2013, encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place. The system has three elements: a unit that is fitted to the bicycle (or worn by a cyclist on their person or helmet), sensors which are fitted to the HGV and a cab-mounted driver-alert device. Cycle Alert is simple to fit to the vehicle, and doesn’t affect the warranty.

The three units work together to form a communications network between all parties, with the driver being given maximum advance notice of the proximity of a cyclist.

Cycle Alert’s co-founder and the system’s innovator, Peter Le Masurier, came up with the idea after seeing the considerable impact of truck-cycle road accidents – both for the vulnerable cyclist and the enormous consequences for truck operators and drivers. He said: “There are currently no systems on the market that can tell an HGV driver whether a cyclist is close to their vehicle. This is where Cycle Alert comes in. Everybody needs to take responsibility for their own safety on the road. Cycle Alert empowers cyclists to make themselves more obvious to HGV drivers, and HGV drivers to protect themselves from the devastating impact of an accident.

“But for this system to work we need HGV drivers and fleets as well as cyclists to use the technology. Keltbray have supported this initiative from the very beginning, for which I am very grateful, and I hope that they quickly see the benefits.”

Keltbray has a strong record of supporting road safety initiatives. As part of this work, Keltbray supports Transport for London and the Metropolitan Police with their Exchanging Places events, where cyclists can climb into the cab of a lorry to understand a driver’s view of the road, and potential blind spots. This fits in perfectly with the Cycle Alert ethos of encouraging two-way understanding between cyclists and HGVs.

Keltbray’s entire 228-strong company and hire fleet, which includes tipper vehicles and vans, has recently been fitted with a CCTV system, which records and stores data and provides the driver with live feeds from different angles, including the front, near-side cab and far-side cab reverse views. These feeds are displayed on a split screen which is mounted in the cab.

“While enhancing visibility for drivers, this also improves safety for other road users, such as cyclists and pedestrians. It is also proving to be a valuable driver training tool,” explains Keltbray’s Haulage Operations Director, Adrian Scott.

In 2008 Keltbray was one of the first companies to fit side proximity sensor cycle technology systems to the haulage fleet.

Keltbray is now excited to trial the Cycle Alert system. “Continuous innovation to improve road safety is key, and we see the Cycle Alert system trial we are now championing as an integral part of our future strategy to help ensure all road users are safe,” explains Keltbray’s Haulage Operations Director, Adrian Scott.

Peter will be on stand No 101 in Hall 3C on Tuesday 9 April to talk about the benefits of Cycle Alert.

In addition to the inside stand there will be demonstrations of the technology outside, in the display arena, where a tipper vehicle supplied by Keltbray Ltd will demonstrate how Cycle Alert works. (The Cycle Alert team will be manning this area for media demonstrations and interviews on both Monday afternoon and all day Tuesday.)

Cycle Alert is now looking for additional operators to test this new technology. An important part of this is encouraging sign-up from cyclists in local communities and Cycle Alert will be giving away supplies of cyclist sensors with each cab unit, for fleet operators to distribute to local people, including schools and colleges.

A full national marketing and consumer PR campaign will follow the CV Show, with a consumer media launch taking place at the end of April in conjunction with the Metropolitan Police.

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