Volvo Trucks has begun 2013 with a groundbreaking multi-media marketing campaign that showcases the company’s user-friendly suite of solutions that can be used by operators to maintain compliance with O Licence regulations and thereby secure optimum OCRS scores.

Titled ‘The Science of Compliance’, the campaign focuses on Volvo’s impressive, proven range of solutions to help keep operators compliant and maintain vehicle uptime. They include: Dynafleet Online telematics with driver and truck information monitored via the internet, real-time Onboard Fault Diagnostics, Volvo Service Point Online maintenance planning (with automatic updating for all types of truck, including non-Volvo), active Truck Load Monitoring System and fully accredited Driver CPC training courses, to name but a few.

“We are working hard to get the message across to transport operators that Volvo Trucks is much, much more than a truck manufacturer,” says Volvo Trucks Commercial Aftermarket Director Tony Davis. “With our existing range of products and services, we aim to help operators apply a somewhat more scientific approach to O Licence compliance by opting to utilise Volvo’s user-friendly solutions. They represent not only fantastic added-value, as many of our customers can testify, but, when it comes to the law, everyone knows that ignorance is no defence,” he continued. “What’s more, having trucks off the road because of non-compliance issues has a direct effect on uptime and therefore your businesses’ bottom-line,” concluded Tony.

The Volvo Trucks campaign reminds operators of the consequences of failing to meet the tough stance VOSA takes on compliance. With ever changing Traffic Enforcement legislation and stringent penalties, it is more important than ever to stay up-to-date with the latest regulations. However, with Volvo’s Science of Compliance scientific approach and impressive range of solutions, transport operators stand the best chance of maintaining their optimum OCRS score and being judged as compliant in the event of a VOSA roadside check.

Volvo Trucks has begun 2013 with a groundbreaking multi-media marketing campaign that showcases the company’s user-friendly suite of solutions that can be used by operators to maintain compliance with O Licence regulations and thereby secure optimum OCRS scores.

Titled ‘The Science of Compliance’, the campaign focuses on Volvo’s impressive, proven range of solutions to help keep operators compliant and maintain vehicle uptime. They include: Dynafleet Online telematics with driver and truck information monitored via the internet, real-time Onboard Fault Diagnostics, Volvo Service Point Online maintenance planning (with automatic updating for all types of truck, including non-Volvo), active Truck Load Monitoring System and fully accredited Driver CPC training courses, to name but a few. “We are working hard to get the message across to transport operators that Volvo Trucks is much, much more than a truck manufacturer,” says Volvo Trucks Commercial Aftermarket Director Tony Davis.

“With our existing range of products and services, we aim to help operators apply a somewhat more scientific approach to O Licence compliance by opting to utilise Volvo’s user-friendly solutions. They represent not only fantastic added-value, as many of our customers can testify, but, when it comes to the law, everyone knows that ignorance is no defence,” he continued. “What’s more, having trucks off the road because of non-compliance issues has a direct effect on uptime and therefore your businesses’ bottom-line,” concluded Tony.

The Volvo Trucks campaign reminds operators of the consequences of failing to meet the tough stance VOSA takes on compliance. With ever changing Traffic Enforcement legislation and stringent penalties, it is more important than ever to stay up-to-date with the latest regulations. However, with Volvo’s Science of Compliance scientific approach and impressive range of solutions, transport operators stand the best chance of maintaining their optimum OCRS score and being judged as compliant in the event of a VOSA roadside check.

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Volvo Trucks

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